The original CUBITS website was an ineffective digital storefront that struggled to communicate the company’s core services or facilitate user conversion.
Lack of Narrative Structure
The single-page layout lacked a clear information hierarchy. Without a logical flow of information, users couldn't distinguish between core services and secondary details, making the site difficult to scan and digest.
Outdated Visual Language
The "old-style" design lacked modern responsive patterns and professional aesthetics. This misalignment between the company's high-quality services and its outdated website created a lack of trust with potential clients.
Absence of Functional CTAs
The lack of prominent CTA buttons or a streamlined contact flow meant that interested users had no obvious way to initiate contact, resulting in lost business opportunities.
Logical Content Hierarchy
Restructured the single-page layout into a scannable narrative that guides users from core value propositions to technical service details.
Modern Visual Identity
Developed a polished, mobile-first aesthetic that aligns with the company’s technical expertise and builds immediate professional trust.
Streamlined Conversion Path
Engineered high-visibility CTAs and a frictionless contact flow, ensuring users have an effortless way to reach out.
Owned the end-to-end design process and performed the front-end development, translating high-fidelity designs into a fully functional, responsive website.
To bridge the gap between the legacy site and a modern enterprise presence, I performed a deep-dive analysis into the existing site’s functional gaps and industry benchmarks.
Gap Analysis
Audited the original website to identify missing essential elements, such as a logical information hierarchy and accessible contact methods.
Competitive Benchmarking
Researched modern enterprise websites to analyze how industry leaders structure single-page navigation and user engagement flows.
Standard Alignment
Identified contemporary UI patterns and technical standards required to replace the "old-style" design with a high-trust, professional interface.
Discovery
Narrative Flow
The content needed to be reordered into a logical progression to eliminate user confusion.
UI Standards
The interface needed to be brought up to modern standards and responsive architecture to ensure a seamless and professional experience across all devices.
Frictionless Conversion
The redesign needed to introduce a clear, dedicated method for reaching out, ensuring that potential clients had a direct path to initiate contact.
Logical Content Hierarchy
Restructured the single-page layout with a clear information hierarchy to ensure core services are prioritized and easily distinguishable. This organized flow allows users to scan the page quickly while naturally guiding them through the company’s value proposition.
Refined Visual Language
Replaced the outdated interface with a polished, contemporary design featuring structured grids and professional typography. This modernized aesthetic aligns with the company’s technical expertise and ensures a consistent, responsive experience across all devices.
Direct Inquiry Path
I designed high-visibility Call-to-Action (CTA) elements and a dedicated contact section to provide users with a clear, accessible path to reach out. This streamlined approach removes navigation barriers and encourages immediate user interaction.
Figma-to-Code
Performed the end-to-end development, ensuring that the final site was a pixel-perfect implementation of the design's layout, typography, and spacing.
Semantic & Modular Code
Wrote clean, structured HTML, CSS, Javascript to ensure the website is lightweight and fast-loading. By following a modular coding approach, I created a codebase that is easy to navigate, maintain, and scale for future updates.
Responsive Engineering
By utilizing flexible grid systems and media queries, I ensured a seamless and professional user experience across all screen sizes and devices.
